Truth – This is an absolutely paramount value that accompanies us at every step and in every aspect and manifestation of our business activities. In everything we do, we strive to discover the truth. We are sincere and honest with ourselves, as well as with our business partners and contractors.

Scientific approach – We believe in numbers and a scientific, methodical approach to all issues related to our Group’s operations. With this approach, we systematically increase the market value and credibility of Primavera Parfum in the eyes of our customers and business partners. A commitment to science is evident in our daily decisions and beliefs. We rely on hard data, which is one of the key factors in our development. We observe the market, reach out to reliable scientific sources supported by specialized press and expert opinion of experts and colleagues from other companies and market organizations.

Openness – We believe that openness is a ready recipe for market success. We do not close ourselves off to any changes or ideas. We eagerly listen to the suggestions and hints of others, absorbing from the market what is most important and valuable. Only in this way are we able to stay ahead or even create new trends in the market where we operate. We are not afraid to accept criticism and question theoretically proven and certain solutions. We make mistakes, but we always learn from them, thanks to which we constantly develop and strive for perfection in our daily work. After all, only he who does nothing is not wrong.

Balance – We attach great importance to the so-called work-life balance. Employees are our company’s greatest asset, and their health and mental comfort are our concern, as they affect the effectiveness of work and the interpersonal relationships created in our Group. We make every effort to ensure that they maintain the right balance between their private and professional lives, which improves their attitude and approach to their daily duties at the company.

Flexibility – We operate in a dynamic and rapidly changing business environment, so the ability to adapt quickly and effectively to new market conditions is one of the cornerstones of our business. We follow the market and react when necessary, taking advantage of business opportunities that come our way. The development strategy we pursue is flexible in nature and is constantly being adapted to the changing business landscape.

Effectiveness – In our daily work, we are focused on success, that is, the effectiveness of the implemented activities. We focus on the effective execution of work, and its constant evaluation for the introduction of possible improvements and innovations is aimed at constantly improving its quality. This is how we understand effectiveness.

Brevity – we know that in the modern world, time is the most valuable currency. We are guided by the principle of efficiency in everything we do. We focus on the performance of specific tasks, where the methods of their implementation must be strongly defined and specified. We try to express thoughts in a way that is clear and understandable to everyone, and the issuance of business orders and discussions do not go off the main tracks into side threads and irrelevant issues. All this is done with full respect for the other person – his knowledge, his position and his scope of competence. The principle of assertiveness accompanies us practically at every step within the structures of our company.